Our Story

At TRUTUYU, we understand the struggles of finding the perfect skincare routine. As Filipinos, we're constantly searching for ways to improve our skin and achieve flawless complexion. But, the journey can be overwhelming with so many products and steps to follow. We want to change that.

That’s why we’ve spent years researching and developing a line of skincare products that simplify your routine and provide real results. Our products are simple and easy to use. Organic, effective, and infused with herbal extracts from around the world, they will leave your skin with a natural, radiant glow.

We believe that self-care is about more than just your skin, it's about loving and valuing yourself. We want to be your partner in this journey, a brand you can trust to prioritize you and your needs. 

Let's start fresh and empower your true beauty with TRUTUYU.

Our Brand

Everything starts with YOU.
We believe that YOU must have a strong sense of self-worth and confidence in order to conquer anything that life throws at you. The more you believe in yourself, the more efficient and effective you will be in all aspects of your life.
WE ARE WHAT WE BELIEVE WE ARE.
So this time, “Choose you. ”Being “TRUE” and genuine is important. It makes us feel better about ourselves which radiates “true beauty” from within. Thus, we created a brand that celebrates true beauty. A brand that celebrates the “Real YOU!"

Our Vision

Trutuyu aspires to be everyone’s partner in skincare - a brand you can trust. We aim to be a sustainable skincare brand that promotes organic and herbal-infused products made by Filipinos for Filipinos.

Our Mission

Trutuyu is a brand that caters to all individuals and advocates for "skinimalism." Our mission is to provide solutions to your skin care needs, promote confidence through self-expression, and uplift lives through self-appreciation.
"Join us in celebrating beauty in all forms, shapes, and colors, and be part of our community today!"